For marketplaces
GMV is vanity. Take rate pays the bills.
Dear CFO connects Stripe, your own marketplace data and your ad spend to your accounting, so GMV, take rate, payouts and contribution margin come from the same live numbers.
Works with
GMV this month
$3.60M
+11%
Take rate
12.4%
+0.3 pts
Illustrative figures
The problem
Two sides, three systems, no single number
Transactions run through Stripe, listings and users live in your own database, and acquisition spend sits in the ad platforms. Take rate and contribution margin need all three, every week.
- Transactions and payouts in Stripe
- Buyers, sellers and listings in your database
- Acquisition spend in Google and Meta
Listings, users and transactions from your own database come in through BigQuery.
Stripe
Shopify
BigQuery
Google Ads
Facebook Ads
Dear CFOOne live set of numbersHow it works
Everything flows into one live set of numbers.
Each system syncs on its own schedule into one managed warehouse. Statements, metrics and answers all read from it, so they always agree.
Live statements
P&L and balance sheet, current
Your metrics
Defined once, kept current
Answers
Ask in plain English
Numbers you can track
The numbers marketplaces run on.
Illustrative figures
GMV and take rate
Gross volume and the share you keep, from Stripe or your own data via BigQuery.
$3.6M GMV
Contribution margin
Net revenue less payment costs, incentives and acquisition.
38% of net revenue
Payouts
What went out to the supply side, and when.
$2.9M paid out
Liquidity
Listings that transact, from your own data through BigQuery.
63% of listings sold
Cash runway
Cash against burn, from the books and the model.
19 months
at current burn
What you get
Built on the whole system.
KPI dashboards and scorecards
Define each metric once and use it everywhere: dashboards built from tiles, and a scorecard where every seat owns the numbers it is accountable for.
Learn moreForecasting and budgeting
A financial model with your actuals already in it: compare scenarios, freeze a budget, and score every period against it automatically.
Learn moreAI financial analyst
Ask questions about your revenue, cash, customers and margins in plain English. Dear CFO answers from your own books and shows the work behind every answer.
Learn moreQuestions
Dear CFO for marketplaces
Our transaction data lives in our own database. Can you use it?
Yes. Save queries in BigQuery and their results sit next to Stripe, your ad spend and your books.
Can I see take rate over time?
Yes. Gross volume and net revenue come from Stripe or your own data, so take rate is tracked every period.
Does it change anything in Stripe?
No. Dear CFO never creates charges, refunds or payouts.
See it against your own numbers.
Create a login and connect your systems in minutes, or book a call and we will walk through it with your business in mind.