Dear CFO by Phoenix Strategy Group

KPI dashboards

Every seat owns a number.

Define a metric once and use it everywhere: on dashboards built from tiles, and on a scorecard where each seat carries the numbers it is accountable for.

Dashboard

Cash on hand

$1.28M

Gross margin

61.4%

Days sales outstanding

38days

Net operating income

$443K

Illustrative figures

How it works

KPI dashboards and scorecards, in three steps.

1

One definition per metric

Define a metric once in the metrics vault. Every dashboard, report and scorecard uses the same definition, so the number means the same thing everywhere.

2

Dashboards from tiles

Assemble a dashboard from tiles: figures, charts and tables, kept current from your connected systems.

3

Accountability on the org chart

The chart is the scorecard. Each seat carries its numbers with goals and owners, including the seats nobody is in yet.

Accountability
  • Chief Executive

    Dana Whitfield

    On track

    Total Income+0.7%
    • Head of Sales & Marketing

      Marcus Okonkwo

      Off track

      New customers−13.6%
    • Head of Delivery

      Tobias Delacroix

      Off track

      Job margin−3.9 pts
    • Controller

      Vacant

Accountability

The org chart is the scorecard.

  1. Each seat carries its numbers
  2. Goals and owners on every metric
  3. Including the seats nobody is in yet

Connected to

Fed by the systems you already run.

QuickBooks Online
Xero
HubSpot
Shopify
ServiceTitan
Google Ads

Live statements

P&L and balance sheet, current

Your metrics

Defined once, kept current

Answers

Ask in plain English

See every integration

Questions

About kpi dashboards and scorecards

Where do the numbers come from?

From the systems you connect. Metrics are defined once and kept current as those systems sync.

Can each person see only their own numbers?

The scorecard assigns metrics to seats with owners and goals, so each person sees what they are accountable for.

Can I track non-financial metrics?

Yes. Anything from a connected source, such as jobs, orders, deals, reviews or ad spend, can be a metric.

See it against your own numbers.

Create a login and connect your systems in minutes, or book a call and we will walk through it with your business in mind.