For saas
Your SaaS metrics, current every morning.
Dear CFO connects Stripe subscriptions and your CRM to your accounting, so MRR, churn, pipeline and runway come from the same live data instead of a board-deck spreadsheet.
Works with
MRR
$412K
+4.1% MoM
Net revenue churn
1.8%
−0.4 pts
Illustrative figures
The problem
The board deck is always a month old
Subscriptions live in Stripe, pipeline in the CRM and spend in the books. Every month someone rebuilds MRR, churn and runway by hand, and every version disagrees a little.
- Subscriptions and invoices in Stripe
- Pipeline in HubSpot or Salesforce
- Spend and payroll in the books
Product usage from your own database can come in through BigQuery.
Stripe
HubSpot
Salesforce
QuickBooks Online
Xero
Dear CFOOne live set of numbersHow it works
Everything flows into one live set of numbers.
Each system syncs on its own schedule into one managed warehouse. Statements, metrics and answers all read from it, so they always agree.
Live statements
P&L and balance sheet, current
Your metrics
Defined once, kept current
Answers
Ask in plain English
Numbers you can track
The numbers saas companies run on.
Illustrative figures
MRR and ARR
Recurring revenue from Stripe subscriptions, by plan and month.
$412K MRR
Churn and expansion
Cancellations, downgrades and upgrades from subscription changes.
108%
net revenue retention
Pipeline coverage
Open pipeline from your CRM against the revenue target.
3.1× coverage
Gross margin
Revenue less hosting and support costs, from your P&L.
78%
up 1.2 pts
Burn and runway
Net burn and months of cash left, from the books and the model.
22 months left
Customer acquisition cost
Sales and marketing spend against new customers won.
$6.2K
per new customer
What you get
Built on the whole system.
Forecasting and budgeting
A financial model with your actuals already in it: compare scenarios, freeze a budget, and score every period against it automatically.
Learn moreKPI dashboards and scorecards
Define each metric once and use it everywhere: dashboards built from tiles, and a scorecard where every seat owns the numbers it is accountable for.
Learn moreAI financial analyst
Ask questions about your revenue, cash, customers and margins in plain English. Dear CFO answers from your own books and shows the work behind every answer.
Learn moreQuestions
Dear CFO for saas companies
Where does MRR come from?
From your Stripe subscriptions, subscription items and invoices, synced into the same place as your books.
Can I include product usage data?
Yes. Save a query in BigQuery and its results sit next to Stripe, your CRM and your accounting.
Can the board pack use these numbers?
Yes. Metrics are defined once and kept current, so the same figures appear on dashboards, in the model and in answers from the AI analyst.
See it against your own numbers.
Create a login and connect your systems in minutes, or book a call and we will walk through it with your business in mind.