Advertising integration
Dear CFO for Google Ads
Campaigns, ad groups and daily spend, conversions and ROAS from every account you run, next to the revenue and margin the spend is supposed to buy.
Dear CFO only reads your Google Ads data.
Google Ads
What you can do
What Google Ads data does inside Dear CFO
Spend beside revenue
Daily campaign spend and conversions next to the revenue in your books, so return on ad spend is measured against money, not clicks.
Every account, one place
Connect up to 25 accounts and see them together or apart.
Conversions that settle
Each sync re-reads the last 90 days, because Google keeps updating conversions for that long.
What syncs
What Dear CFO reads from Google Ads
- Customers
- Campaigns
- Ad groups
- Ads
- Campaign metrics (daily)
- Ad group metrics (daily)
History loads 365 days by default and up to five years.
In full, Dear CFO copies accounts, campaigns, ad groups, ads and daily performance metrics. How it is stored and protected is in our privacy policy.
How to connect
Set up in a few minutes
- 1In Dear CFO, open Integrations and click Connect on Google Ads.
- 2Sign in with Google.
- 3Pick the ad accounts to sync (up to 25). Nothing syncs until you save a selection.
- Connection
- Sign in with Google, then pick accounts
- Access
- Google does not offer a read-only Ads permission. Dear CFO only reads.
- Sync
- Daily by default, or every 6 or 12 hours.
- Accounts
- Up to 25 Google Ads accounts
- Where it shows up
- Every table becomes a dataset you can use in reports, metrics, dashboards and the AI analyst, next to your accounting.
Questions
Google Ads and Dear CFO
Can I connect a manager (MCC) account?
Manager accounts are listed so you can find your accounts, but you pick the individual ad accounts underneath to sync.
Why do recent numbers change?
Google keeps attributing conversions for up to 90 days, so Dear CFO re-reads that window each time and your figures settle as Google’s do.
How much history comes across?
A year by default, and up to five years if you choose.
Works well with
Connect the rest of the stack
What you can do with it
Connect Google Ads and see it against your own numbers.
Create a login and connect in minutes, or book a call and we will walk through it with your business in mind.