Dear CFO by Phoenix Strategy Group

Growth & SaaS

Burn multiple

The burn multiple measures how much cash a company burns to add each dollar of new annual recurring revenue.

Formula

Burn multiple = Net burn for the period ÷ Net new ARR for the period

Worked example

Net burn for the quarter$1,500,000
ARR at the start of the quarter$4,000,000
ARR at the end of the quarter$5,000,000

$1,500,000 ÷ ($5,000,000 − $4,000,000) = 1.5×

Why it matters

The burn multiple ties spending to results. Lower is better: under 1× is often called excellent and above 2× a warning sign, because the company is spending far more than it adds in recurring revenue.

Common mistakes

Where it misleads

Using gross new ARR, before churn and downgrades, which makes the multiple look better than it is.

Measuring over a single month, where timing of a few large deals swings the result.

Treating a profitable company’s multiple as meaningful: with no net burn, the ratio stops telling you much.

Stop calculating it by hand.

Dear CFO keeps your statements, forecasts and metrics current from the systems you already run.