Dear CFO by Phoenix Strategy Group

Built for Winners

Where Is Your EBITDA Leaking Today?

Stop finding out weeks after the money is gone. Connect your portfolio to a real-time early-warning system that catches falling margins, fast cash burn, and missed targets as they happen. Fix them before they turn into real losses.

From the team behind 240+ portfolio companies and 100+ M&A transactions.

“If you want to sleep better at night, use Dear CFO.” — Patrick Wallain, Founder / CEO, ABLEMKR

Dashboard

Company Overview

MTDQTDYTD

Cash on hand

$1.28M

+4.2% vs. last month

Job margin

34.1%

−3.9 pts vs. plan

Revenue, actual vs plan

Actual Plan ForecastQ3 $1.53M +0.6%

Q4 forecast

$1.72M

vs. plan

+4.9%

Range

±$81K

Raised automatically14:10

Hartwell fit-out is over budget.

Labour +$18K · Materials +$7K · 3 of 14 jobs over

9:41
AI Analyst+

Why did margin slip in August?

3 steps · 10.2s

Gross margin was 61.4%, 0.8 pts under plan. Two cost lines explain almost all of it:

Over plan, August

  • Direct labour+$18K
  • Materials+$7K

Labour ran over on overtime in the second half of the month.

Break down by jobCompare to JulyForecast Q4
Ask about your numbers…

Law firms. Labs. Manufacturers. Travel. The team behind companies across 40+ industries.

  • All Pro Shade Concepts
  • FinDec
  • Pilotly
  • Ryze Outdoor Creations
  • ABLEMKR
  • Advanced Food Intolerance Labs
  • Evolution Travel
  • New Law Business Model
  • Phoenix Surgical Dermatology Group
  • Phoenix Water Solutions
  • Woodcrest Design
  • ShipMyCards

Stop asking for the numbers. Nobody has to send them.

Accounting, sales, billing, spreadsheets. If your companies use it, Dear CFO can read it, so you’re never waiting on a file.

700+integrations, including QuickBooks, NetSuite, HubSpot, Stripe and Slack. See them all
QuickBooks Online
NetSuite
HubSpot
Stripe
Slack
Google Sheets

Live statements

P&L and balance sheet, current

Your metrics

Defined once, kept current

Answers

Ask in plain English

  • Read-only login
  • No new process
  • Answers in Slack

The surprise didn’t happen yesterday. You just found out yesterday.

3 months lost

A problem doesn’t arrive as a crisis. It cooks in the data, out of sight, until it becomes one.

Month 1

A margin slips

Month 2

A target misses

Month 3

Cash burns faster

Board meeting

It’s a crisis

Dear CFO flags it in Month 1, while it’s still small.

Today

  • Someone rebuilds the board pack by hand each month
  • Each company counts revenue and margin its own way
  • You hear about a slipping margin at the board meeting
  • You email each CFO and wait for a spreadsheet

With Dear CFO

  • Every company’s numbers, live in one view
  • Every company measured the same way
  • A slipping margin is flagged the month it starts
  • You ask a question in plain English and get the answer

Delay Cost You

Multiplied EV Destruction

A $50k monthly slip caught 60 days late torches $1M at exit under a 10x multiple.

Stealth Covenant Erosion

Shrinks quietly until the bank calls—stripping leverage and forcing an emergency equity cure.

Operating Partner Tax

Top talent wastes 20+ hours a month playing forensic accountant instead of driving value.

Connected in minutes, not months.

  1. Connect

    Day one

    Read-only login, a few minutes each.

  2. Measure

    On the call

    Your view and definitions, set with you.

  3. Run

    Your next review

    Variances raised as the data shows them.

ConnectionsRead-only

  • QuickBooks Online logoHarborview FreightQuickBooks OnlineConnected
  • Salesforce logoFoxglove CreamerySalesforceConnected

Portfolio definitionsEvery company

  • Gross marginRevenue less cost of sales
  • Cash runwayCash on hand ÷ monthly burn
  • RevenueRecognised, excluding pass-through

Raised automaticallyMonth 1

Foxglove Creamery

Gross margin−0.8 pts

Accounts attached: direct labour, materials

Live

No IT team needed, read-only access to every system, and no new process for anyone to learn.

Built by the CFO team behind 240+ portfolio companies.

The track record, and what founders say about Dear CFO.

240+

Portfolio companies

100+

M&A transactions

$200M+

Raised, last 12 months

5+

IPOs

Phoenix Strategy Group, operating since 1998. Led by partners David Metzler, John Zdanowski and Ethan Lu.

Plan, don’t react.

the lender call, on our terms

“Dear CFO flagged our cash runway slipping weeks before we’d have seen it in the monthly close. That was the difference between planning the conversation with our lender and reacting to it.”
Norman RodriguezFounder / CEO, ElevateHire

Board pack built from live numbers

“Our board pack used to take days of exports and pasting every month. With Dear CFO it’s built from live numbers, and we see a variance the day it hits the data instead of at the next board meeting.”
David DarmstandlerCo-CEO, DataPath

Every entity on one set of definitions

“We used to reconcile every company’s numbers by hand before each review. Dear CFO puts them on one set of definitions, so the numbers we discuss are the numbers, and we can ask a question across the whole business in plain English.”
Lauren NagelCEO, SpokenLayer

Your portfolio’s data stays yours.

  • Read-only access
  • Encrypted
  • Held in the US
  • Access control

Control of the portfolio, without hiring for it.

1

What happened

The variance is raised the day the data shows it.

Company board

Cash on hand

$1.28M

Gross margin

61.4%

DSO

38days

Net op. income

$443K

2

Why

The accounts and drivers behind it arrive attached.

Revenue drivers

−$84K

Q3 revenue against plan

  • Accounts lost−$46K
  • Volume / account−$38K
  • Lower-margin mix−$21K
3

What happens next

The reforecast shows where the quarter lands.

Integrated Financial Model
2.0M2.8MAprJunAugOctDecBaseBullFreezeSlips
4

Where to intervene

You get to the company while it is still cheap to fix.

Raised automatically

Gross margin is running under plan.

61.4%

−0.8 ptsvs. 62.2% plan

Direct labour +$18K · Materials +$7K

Priced by portfolio size.

A portfolio finance hire is a full-time salary for one person who still has to chase every company for its numbers. Dear CFO covers every company, and never waits on an email.

Starter

Normally $500Free

for 90 days, then $500 per company / month

For GPs and operating partners trying it on one portfolio company.

  • 1 portfolio company connected
  • Live financial data from your accounting software
  • 3 connections to 700+ integrations
  • Portfolio health alerts
  • Chat over your own numbers

Fund

$1,000

per company / month

For middle-market funds with several active investments.

  • Everything in Starter, rolled up across the fund
  • Unlimited connections to 700+ integrations
  • Integrated model and scenarios per company
  • Board packs from live numbers

Platform

Custom

For multi-fund portfolios of 10+ companies. Scale with Phoenix Strategy Group’s CFOs behind it.

  • Everything in Fund
  • CFO and accounting support when a company needs it
  • Clean-up, close and forecasting done for you
  • Dynamic QoE
  • Valuation tracking through exit

Starter starts with a free 90-day EBITDA risk audit. We connect one portfolio company and run Dear CFO on its live data, so you see where reporting lags and margins slip on your own numbers before you pay anything. We run a limited number of audits at a time, because each one is set up with us by hand. Platform is quoted on the call.

Cancel anytimeNo annual contract Read-only access

Nothing to lose but the spreadsheets.

If it does not earn its place in your portfolio review, stop. Your data is untouched either way.

Why can’t we just use ChatGPT?

A general chat tool cannot see your portfolio companies’ data, so every answer starts with someone exporting and pasting numbers in, and nothing keeps two companies on the same definitions. Dear CFO connects to each company’s systems read-only, keeps every company on one set of definitions, and shows every step of how an answer was worked out.

How long does setup take?

Each company connects its systems with a read-only login, which takes a few minutes and needs no IT. Reports build straight from its data once a company is connected, and we set up your portfolio view with you on the call. There is no new process for the finance lead to learn.

Is our portfolio data secure?

Dear CFO only reads from the systems it connects to and never writes back to them. Data is held in Google Cloud in the United States, encrypted in transit and at rest, and each company’s data is kept in its own dataset with access controlled per company. You own what you connect and can disconnect or delete it at any time.

How is it priced?

Per company, per month. Starter begins with a free 90-day audit on one portfolio company, then $500; Fund is $1,000; Platform is quoted on the call. There is no annual contract: you can cancel at any time.

See your portfolio in one view before your next board meeting.

A walkthrough set up around your portfolio companies and the systems they already run.

Request access

Cancel anytime No IT required Read-only access

A still from the Dear CFO product walkthrough