Dear CFO by Phoenix Strategy Group

Industry

Average repair order (ARO)

Average repair order is the average revenue an auto repair shop earns per repair order in a period.

Formula

ARO = Total repair order revenue ÷ Number of repair orders

Worked example

Repair order revenue for the month$180,000
Repair orders for the month400

$180,000 ÷ 400 = $450

Why it matters

With car count, ARO drives almost all of a shop’s revenue. Small changes in inspection quality or how work is presented move ARO more than most marketing does.

Common mistakes

Where it misleads

Mixing in no-charge or warranty orders, which pull the average down without meaning much.

Comparing shops with very different work mixes, such as quick service against heavy repair.

Watching ARO without car count: ARO can rise simply because fewer small jobs came in.

Stop calculating it by hand.

Dear CFO keeps your statements, forecasts and metrics current from the systems you already run.